
How Used - Subscription & Membership Services
Subscription & Membership Billing
Why buy a DVD when you can subscribe to Netflix or Hulu and access a whole library? Why install CRM software when you can subscribe to a world-class version online from salesforce.com or SugerCRM? More and more companies are moving their products and services online.
However, companies that deliver these new services need a way to run their subscription business AND support their unique needs. For example, they need pricing and bundling flexibility to address different customer groups, operational scalability for growth, and key metrics like churn and monthly recurring revenue (MRR) to assess the health of the business. And they need an end-to-end solution that can scale with them and address their needs today and in the future.
Social Media
Social networks are exploding, and show no signs of slowing. But companies face increasing pressure to monetize their communities and establish clear, predictable revenue streams. An ideal billing solution should integrate easily and provide the flexibility to support a wide range of subscription and recurring revenue business models – from traditional subscription plans, to paid premium services, to virtual goods, to bundled promotions.
Non-Profits
The subscription needs of nonprofit organizations are just as complex as those of other subscription businesses, though many nonprofits lack the IT budget to address these recurring billing and payment needs. Raising and managing funds depends on efficient management of a diverse team of full-time staff, part-time employees and remote volunteers. You want a powerful, flexible subscription billing system to automate manual processes and provide top notch donor services, yet in an easy-to-use package that doesn't require a lot of training or hand holding.
Media & Publishing
Print circulation revenue is dwindling, advertising revenue is unreliable, and giving away content for free isn't sustainable. Publishers need a flexible online subscription solution that will enable them to create, launch, and test new products, subscription, and pricing plans easily. Flexible pricing that includes options for micro transactions, balance management, and acceptance of all the popular forms of payment with strong back office processing to handle the volume in an efficient automated fashion.
Online Gaming
Online games come in many shapes and sizes – from global MMOs to casual games to the next gaming revolution – and each unique game type requires a subscription business model specific to their market demographics. Because of this, a subscription billing and recurring payment solution for online games must have the flexibility to support a wide variety of subscription and payment models, such as balance management for micro transactions, virtual currencies, and partner management.
Customer Snapshot
Local Market Subscription Business needed a billing solution to replace their legacy billing system that couldn't support subscription services, complex pricing, recurring payment flexibility, inventory tracking, or scale to meet their rapidly growing transaction volumes.
BillWise's end-to-end Customer Life-cycle Billing and Recurring Payment Solution enabled them to achieve their growth objective of becoming a national multi-product and service subscription business with over 9 million subscribers. BillWise's billing solution supported their multi-channel sales strategy by providing a single source for all customer and business activity across customer touch-points including retail outlets, resellers, call centers, and online eCommerce site.
With BillWise's inventory control capabilities, the customer was able to effectively manage the movement and sale of serialized products used as part of subscription packages across multiple sales channels and geographies. Our personalization options and n-tier hierarchy support enabled them to fine-tune offerings to diverse customer and market groups, while supporting the unique requirements of resellers and large corporate accounts.
Subscriptions & Memberships
Challenges:
» Handle complexities as business evolves
» Support creative new pricing plans
» Handle Payment Processing & Compliance
» Minimize customer service costs
» Improve the customer experience
Solution:
» The Connect:SM for Cloud Commerce
» Add capabilities as business evolves
» Robust Web Services APIs
» SAS 70 & PCI compiiant
» Support for the Entire Customer Life-cycle
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